Mobile application will continue to dominate the technology space in 2019. Research have shown that an average American spends about two hours and fifteen minutes on apps every day. It shows a huge demand of mobile applications.
Not only, it includes game apps but also non-game applications are on the rise. In fact, these non-gaming application downloading rate are like to cross the $182 billion in 2020, chipping in a quarter of all the app downloads.
A point of interest,” You can leverage this information to hit the bottom line of your business”
But how? Let me tell you.
A mobile application can help you acquire numerous business gains by providing more value to the customers and building strong brand awareness. It is not only a way to enhance customer service, but serves as a marketing tool as well.
Let me share some examples of business mobile apps that have been producing revenues for businesses by providing their customers seamless shopping experience from their e-stores – the Debenhams and Zappos’ apps. Simultaneously, these mobile applications help them to attract more customers to their brands.
Considering the fact that only 16% of users give a mobile app more than two chances if it fails to work. Whereas, the majority of people 79% give a mobile app one or two shots if it doesn’t operate appropriately the first time. Therefore, it is critical to consider that your business mobile app provides excellent user experience from the start.
So, your decision to develop a business mobile app has a lot to do with customer experience. Poor mobile app experience is likely to discourage users from using your business mobile app again.
It’s obvious that user experience trumps everything else when it comes to mobile. Now if you don’t want your users’ experiences will suffer, you have to make a choice between app type – Native and Hybrid apps.
Mainly, the best decision between the two depends on the business goals. Both the options boast their advantages and disadvantages, you can evaluate these through the lens of your business’s priorities.
Let’s move to native app, first.
Specifically, these apps are built for a single platform. Native apps are created on programming languages, which are particular to single platform. For an Android application, these languages often tend to be Java or kotlin, and for an iOS app, it can be Swift or Objective-C for an iOS app.
In other words, an iOS app will work for iPhone users only, android users will not be able to use it. At last, you have to get two versions of a native app ready if you want android and iOS user to use your business app.
Though, native app has a bright edge to it i.e. they can access full functionality of the device as the native apps are particular to a platform. Also, it helps to boost speed and performance of mobile app. If developed correctly they can run error-free.
Native App Advantages
Comparatively, native apps showcase better functionality and are faster than hybrid apps. For forth HD games, graphical applications or intensive animations, native apps can be preferred because it function faster than hybrid ones. In addition, the Software Development Tools (SDK) for native apps are able to access the features of the device they run on.
Here are some of the critical merits of using native apps:
- Fast and responsive.
- Shows the best performance.
- Not requires an internet connection necessarily.
- Gives enhanced user experience.
- Enable developers to obtain features of the given platform.
Native App Disadvantages
Simultaneously, these apps come with few demerits:
- Slow development time
- Cost of development is high
- Needs an app developer to be well-versed in the platform’s performing language
At the other side of the coin is hybrid app.
A hybrid app is grounded on a web view, which runs on a web app in a native app. For establishing communication between the web view and native device platform, it uses a native app wrapper.
Similar to native app you can download hybrid apps from a platform`s app store. Hence, these apps are also considered native. Hybrid apps are developed by using third party tools like Apache Cordova that connect the native platform with the web view and allow them to communicate.
Hybrid App Advantages
The development time is pretty much less in Hybrid app development. The best part is you only need to develop one app which run on multiple platforms. Here are the list of other advantages:
- Development process is less expensive, as compared to native app.
- Single app can be used on all platforms.
- Give access to the device’s API and it can acquire the camera, storage, etc.
Hybrid App Disadvantages
These apps acquire some cons:
- Comparatively slower than native apps.
- Moderate interactive and user experience
- Depends on a third party wrapper
A Brief Comparison: Native vs. Hybrid Apps
There are definitely both positive and negative aspects of native and hybrid app.
Firstly, native applications are created precisely for one platform, whereas a single hybrid app can work on multiple platforms. This leads us to the second difference of development language.
Thirdly, native apps are precisely for one platform and you require an app developer that acquire particular skills and understand the languages particular to the platform. This leads to excessive effort, money, and time for the development process.
Whereas if we shed light on hybrid apps, the process is completely opposite. Less is the development timing and only a single app is required to runs on multiple platforms. So, you can save excessive effort, money, and time in case of hybrid application.
Last but not the least, native apps comes with a better user interface and enhanced speed as compared to the hybrid ones.
For speed and performance, native apps are highly credited. These app shows a high level of suitability for demanding and processor-intensive apps like audio-processing and 3D games applications. On the other side, hybrid apps functioning is slow and don’t afford an advanced UX/UI as native apps do.
PayPal and Gmail are some awesome examples of native app. Baskin Robbin and Untappd fall into the category of hybrid apps. Here is a sum-up of their contrast:
What’s best for you?
Hybrid apps tend to be more popular than native ones. As per the market analysis, 7 out of 11 companies choose for the development of hybrid apps. However, the final decision to pick the type of app for your business is ultimately determined by what you need and the features that you want your app to offer to your customers.
By setting your priorities straight, you can call the shots concerning hybrid and native apps. In this regard, there are four critical factors to consider. These includes:
- User experience
- Complexity of the features.